Developing a Social Media Strategy


  • Using the 80/20 rule
  • Things to post
  • Best practices
  • Becoming a brand evangelist


Planning Social Media

  • The benefits of an editorial calendar
  • Content to include
  • Consistency & frequency of social media posting
  • When to post


Business vs. Personal

  • Best practices
  • Benefits of business accounts
  • Leveraging your personal accounts


Additional Resources