Developing a Social Media Strategy

Etiquette

  • Using the 80/20 rule
  • Things to post
  • Best practices
  • Becoming a brand evangelist

 

Planning Social Media

  • The benefits of an editorial calendar
  • Content to include
  • Consistency & frequency of social media posting
  • When to post

 

Business vs. Personal

  • Best practices
  • Benefits of business accounts
  • Leveraging your personal accounts

 

Additional Resources

Developing a Social Media Strategy | Chicago Artists Resource

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