Open Call for Lakefront Festival of Art

Deadline for Submission on December 12, 2018

The festival takes place inside the museum’s spectacular Santiago Calatrava-designed building, as well as on the adjoining outdoor museum grounds featuring our state of the art Clearspan tents. Enjoy the festival rain or shine indoors AND outdoors! (Indoor booth availability limited, based on first come first serve).

The Lakefront Festival of Art has an aggressive public relations campaign including targeted online and print publications, TV, radio and social media vehicles within the Southeastern Wisconsin markets as well as regional publications, broadcasts and bloggers. In 2019, LFOA's marketing and media coverage included billboards, television spots, radio and print ads, and community event appearances for a total of 16.3 million impressions. Social media posts reaching LFOA Facebook friends, 69K Milwaukee Art Museum Facebook followers, 20K Milwaukee Art Museum Instagram followers and 48K Twitter followers. The LFOA website saw 76K page views, with 22K unique users, and 64.2% new page visitors. 

The Lakefront Festival of Art is a fundraiser for the 501(c) 3 non-profit Milwaukee Art Museum and its Art Acquisition and Exhibition Fund. Presented by Friends of Art. The festival is an award-winning, nationally-recognized exhibition. This prospectus provides basic information, rules and requirements regarding the festival; additional information will be sent to artists upon acceptance into LFOA.

A total of $10,500 in awards will be presented. Ten awards of $1,000 each to be given where excellence is determined by the jurors. Awards will be determined based on the artist’s entire presentation. The top ten award-winning artists are automatically invited back to LFOA for the following year without jurying and will receive a commemorative piece of artwork specifically designed for them by a fellow LFOA exhibiting artist. Jurors will also select Honorable Mention award winners, all of whom are automatically invited back to LFOA for the next year without jurying.

A single $500 Sculpture Garden Award will be presented to (1) participating Lakefront Festival of Art 2019 Sculpture Garden exhibiting artist that has been chosen by a unique sculpture judge the weekend of the festival.

Find out more about the call and application process at the link below.